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How it works Bespoke Jewellery

We’ll take you through the process of designing your own special piece of jewellery step by step, offering knowledge, expertise and advice throughout. Whether you’re after an engagement ring, birthday present, or gift to yourself, we’ll start with a simple conversation. 

We’ll find out what you’re looking for – don’t worry if you’re not sure, we’ll help with that, too – talk about what you like and don’t like, which gemstones or diamonds work best, and choose metals to suit the design.

It’s a lovely process and we look forward to helping you create a piece of bespoke jewellery that you or your loved one will cherish for a lifetime. 

Part One

Getting to know you

Our first chat is to get to know you a little, and find out what you’re looking for. We’ll ask about the kind of jewellery you like and dislike, discuss timescales, budget, how the process works, and any other thoughts and questions you may have. We can help you formulate your ideas, too. 

Part Two


This is the creative part. We transform ideas from the consultation into a detailed presentation with mood boards, showcasing different designs to appeal to your style. We also share our diamond and gemstone expertise with you to help you make a decision. We’ll talk approximate costings, too. 

Part Three


Once you have had time to browse the presentation and mood boards, we will discuss the characteristics of each piece, allowing you to examine your choices and tell us what you like and what you don’t. Together, we’ll choose the winning design – always an exciting moment – and finalise adjustments and personalisation options. 

Part Four


Once you’ve selected your final design, we source the stones and begin to make your jewellery, closely overseen by our qualified diamond and gemstone expert Roshan. He lives and breathes fine jewellery and will ensure your tailormade jewellery design is carefully sourced and perfectly crafted. 

Part Five


Once your bespoke jewellery has arrived back at Alicia J HQ, we run a final quality check and ensure it is beautifully boxed and packaged – complete with accredited diamond or gemstone reports and care instructions – before sending to you to enjoy forever. 

Part Six


We provide every customer with a complimentary valuation from a recognised and licensed jewellery professional in the UK, plus relevant gemstone reports and care instructions. An added Alicia J benefit is that our valuations tend to be higher than the purchase price, as we have lower operational costs than many other jewellers.

Learn about how our valuation method benefits you when insuring your jewellery here.

Need more help about diamonds?

Everyone on our team at Alicia J is trained by the Gemological Institute of America (GIA) and we constantly keep our knowledge up to date.

We want to empower you with the knowledge to make an educated, quality purchase.