+44 (0) 333 987 4985

Bold Rings for Bold Women

Be Bold... Which one will you wear?

Discover our bold collection

We design, source and craft your beautiful bespoke jewellery, sharing our expertise and knowledge along the way...

Alison, Founder & CEO of Alicia J

Shop ready to wear

We also have a selection of beautifully bold ready to wear jewellery 
Shop all ready to wear


Look at sparkling ideas and examples and let’s begin a conversation
Get Inspired

Diamond Knowledge

Sharing our expert and accredited knowledge and tips with you
Learn about diamonds

Women Supporting Women and The Prince's Trust

Every Bold Ring sold by our sister brand Bold by Alicia J contributes a donation to the Women Supporting Women campaign from The Prince's Trust

Find Out More

Why buy from Alicia J

Delivery & Returns

Free within the UK


Our after-sales services last a lifetime

Secure Payment

All major debit and credit cards are accepted

Price Promise

No hidden costs

Alicia J, Trading in Certified Stones

Here at Alicia J Diamonds, our fine diamond jewellery collection is accompanied by a GIA report confirming colour, cut, clarity, and carat size. As independent jewellers, our commitment to quality is reflected in everything we do, from how we source our stones to how we design our unique pieces of jewellery ourselves. Located in central London, we mostly meet our clients in our Marylebone space, whilst our design workshop is based in the bustle of London's Jewellery Quarter in Hatton Garden. We can also arrange virtual appointments. We aim to provide our customers with a truly bespoke personal service. Whether you're looking for a one-of-a-kind engagement ring or a unique piece of jewellery for a special occasion, our friendly and knowledgeable team is always on hand to help you find exactly what you're looking for.

About Us

Our founder, Alison, formed her brand with the goal of helping people make educated, quality purchases when it comes to fine jewellery, particularly diamonds. Her passion for helping others began when a family friend was looking to buy an engagement ring and was solely focused on carat size. With Alison's guidance, they were able to find a higher quality, higher value diamond for a better price. This experience led her to realise the need for an approachable jewellery concierge service that empowers buyers with the knowledge to make informed jewellery decisions. Alison's dedication to her craft and commitment to providing exceptional customer service has earned her a loyal following of clients who trust her expertise and rely on her for all their jewellery needs. Testament to our service is the high amount of word-of-mouth recommendations that Alicia J receives, thanks to our happy clients who share their fine jewellery secret. Whether you're looking for diamonds or coloured gemstones, our clients know that they can count on Alicia J for using the highest quality materials and craftsmanship.

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Everything we make is posted on our feed. Follow and enjoy.
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